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  On The Pacific Road...
  About fifteen years ago we began to send catalogs to music stores all over the world --- five times a year. We wanted to make it clear in that catalog that our business was quite different from other distribution companies who seemed to be barely distinguishable, one from another.  In the meantime a few companies have sprung up who try to emulate us.  But here at Saga, we do things our own way, and copy no one. The quest for excellence has taken us down some strange paths and so I decided to write about those experiences in our catalog.  The column was called   "On the Pacific Road..."  Here are a few of those reports from out in the bush, which I hope you will enjoy.

Richard Keldsen
President- Saga Musical Instruments

Pacific Road Archives

Survive and Prosper by Finding Quality and Value with Saga! - March 2009
Hard Times Come Again No More! - January 2009
Not Just Another Trade Show in Shanghai! - October 2008
The Changing World... - August 2008
On The Croocked Road to Bristol! - June 2008
Life as a Mailman to the Gypsies of Konstanz, Germany! - March 2008
Reflecting Back on the Memories of the Frankfurt Musikmesse, Past and Present! - March 2008
Keldsen Summer Vacation to the "Big Island" - Part II - December 2007
Keldsen Summer Vacation to the "Big Island" - Part I - October 2007
Changing Music Market Actually Means Good Things for the Tenacious Retailer! - August 2007
Saga Finds Unusual Source for Violin Bow Hair...Shhhhhhhhhh! - March 2007
Saga Introduces Ebony to the Growing Violin Industry in China! - January 2007
Helping to Shape the Violin Business in China from the Ground Up! - November 2006
2006 Marks the 25th Anniversary for Cremona - Part VII - July 2006
2006 Marks the 25th Anniversary for Cremona - Part VI - May 2006
2006 Marks the 25th Anniversary for Cremona - Part IV - March 2006
Developing Student Violins with an Eye Toward China...the Early Days! - January 2006
My First Visit to China...The Rest is History! - November 2005
How We Came Up With the Brand Name...Cremona! - September 2005
Bon Appetite!! - March 2005
A Busy Year For The Tora Bora Boys! - December 2004
Floki…Raven Floki! - September 2004
Strange Sights In The Færoe Islands! - July 2004
Charting A Course For Success! - May 2004
Keep Your Eye On The Moguls! - April 2004
Off To The Massage Parlor! - March 2004
It's For The Love Of Music! - January 2004
The Blueridge Gospel Guitar - September 2003
Opportunity In Disguise - February 2003
A Word To The Wise - September 2002
Friends In High Places - April 2002
Let Saga Be Your Guide - March 2002
Lost in the Translation - December 2001
The "Saga" Saga - September 2001
The Youngest Viking - June 2001
Drivers Education 101 - March 2001
East Meets West - January 2001
Humble Beginnings - November 2000
Squirrel! - September 2000
Train To Samarkand - September 1998
The Path Of Marco Polo - July 1994
Straight From The Horses Mouth! - June 1994
Blackouts Abound! - August 1993


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